Compelling Copy Converts Customers

You can spend all the money you want on search engine optimization, online marketing, press releases and cool website designs, but if your site has poorly written copy that doesn’t make people want to be your customers, then what’s the point?

It’s like fishing without hooks.

You want customers, don’t you? You want them to click or to take action in some way, don’t you?

And just like with fishing, there are two main components that make an online marketing campaign successful.

Part One: Attract the Fish. You can use all types of bait and presentation tactics to get the fish to come to you. You can even use high-tech toys to find the fish and go to them. You’re working to put yourself in the best position near the fish that you ultimately hope to catch, which brings us to the second part. . .

Part Two: Hook the Fish. You’ve spent all the time, energy and money to find the fish and to help the fish find you. Now that they’re here and ready …

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Feed their cravings some delicious copy!

A Knack for Knowing an Audience

Hello audience!

When it comes to making your website successful, knowing your audience is the key to producing compelling copy that gets them to take action. Tough to do, but when you get it, you can get them.

I have a knack for this sort of thing which dates back well into my personal history. One example was during my senior year of high school, when I had to write a paper about an artist who inspired me. The assignment came from my humanities teacher as we were studying artists like Michelangelo and dudes like that. As I recall, we each had to choose a different artist (no repeats) probably because my teacher got bored of reading the same stuff all the time.

So I thought about it and for whatever reason, I chose not to go the “traditional route” and pick one of the most common artists as most of the rest of the class did. They mostly chose artists like Picaso, Matisse, Warhol and the like. I turned in a paper about Todd McFarlane, who, at the …

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SEO the Seeds of Victory

Get it. . . “SEO” instead of “Sow” the seeds of victory. Yeah. I know you got it.

Anyway, the “seeds” of search engine optimization (SEO) that we sow today help your site rank better in the search engine results pages (SERPs) tomorrow.

The work I typically do includes writing compelling copy which contains highly targeted keywords that match what your would-be customers are searching for online. SEO also includes optimizing your site’s meta tags, category tags, page and post titles, images tags and others. It also means having a site with clean code, pages that load quickly and lots of other things.

When we plant and cultivate these seeds, we give your site longevity. Over time, you can pull a decent amount of traffic to your site just because it ranks well for certain search terms. Combine that with some active marketing such as a Google AdWords campaign, email blasts, or Facebook marketing and you can generate quality traffic for your site.

Keep in mind that it takes ongoing work to maintain your optimized pages, …

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What I do

Johnny Website here. Welcome to the site.

People ask me, “Hey, Johnny, what is it you do, exactly?”

And I say, “I produce websites.”

Now that’s the short and sweet way of saying that I manage all the elements of building a website. Those elements include copywriting, graphic design and layout, coding, optimizing and promoting websites for lots and lots of people and their respective companies.

The main thing you need to know is that I get the job done and I enlist the best local help to get it done right. And don’t worry, it’s not going to cost you a fortune.

Click here to contact Johnny Website.

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