You can spend all the money you want on search engine optimization, online marketing, press releases and cool website designs, but if your site has poorly written copy that doesn’t make people want to be your customers, then what’s the point?
It’s like fishing without hooks.
And just like with fishing, there are two main components that make an online marketing campaign successful.
Part One: Attract the Fish. You can use all types of bait and presentation tactics to get the fish to come to you. You can even use high-tech toys to find the fish and go to them. You’re working to put yourself in the best position near the fish that you ultimately hope to catch, which brings us to the second part. . .
Part Two: Hook the Fish. You’ve spent all the time, energy and money to find the fish and to help the fish find you. Now that they’re here and ready …