The shift from SEO to Content Marketing has happened. As someone who came into the SEO/online marketing world as a copywriter in 2000, I’ve been a big believer in using quality content as the basis for any online marketing efforts. I’ve preached that point, ad nauseam, to colleagues and clients for years. After all, search engines like Google have said …
GSO or FGO – Who Knows? Right at this moment (January 16, 2013), the Facebook Graph Search isn’t really a fully baked thing yet for the masses of Facebook users. Once it is, rest assured, there will be people like me trying to figure out the best (white hat) ways to conduct what I am going to call “GSO” (Graph …
Do you need stock photography for your website? I know a guy. . . One of the most frustrating parts about doing website design is not having any cool visuals with which to work. And too often, the stock photo websites either don’t have just the right image you want or they have the same images that everyone else already …
You can spend all the money you want on search engine optimization, online marketing, press releases and cool website designs, but if your site has poorly written copy that doesn’t make people want to be your customers, then what’s the point? It’s like fishing without hooks. You want customers, don’t you? You want them to click or to take action …