Feed their cravings some delicious copy!

A Knack for Knowing an Audience

Hello audience!

When it comes to making your website successful, knowing your audience is the key to producing compelling copy that gets them to take action. Tough to do, but when you get it, you can get them.

I have a knack for this sort of thing which dates back well into my personal history. One example was during my senior year of high school, when I had to write a paper about an artist who inspired me. The assignment came from my humanities teacher as we were studying artists like Michelangelo and dudes like that. As I recall, we each had to choose a different artist (no repeats) probably because my teacher got bored of reading the same stuff all the time.

So I thought about it and for whatever reason, I chose not to go the “traditional route” and pick one of the most common artists as most of the rest of the class did. They mostly chose artists like Picaso, Matisse, Warhol and the like. I turned in a paper about Todd McFarlane, who, at the …

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SEO the Seeds of Victory

Get it. . . “SEO” instead of “Sow” the seeds of victory. Yeah. I know you got it.

Anyway, the “seeds” of search engine optimization (SEO) that we sow today help your site rank better in the search engine results pages (SERPs) tomorrow.

The work I typically do includes writing compelling copy which contains highly targeted keywords that match what your would-be customers are searching for online. SEO also includes optimizing your site’s meta tags, category tags, page and post titles, images tags and others. It also means having a site with clean code, pages that load quickly and lots of other things.

When we plant and cultivate these seeds, we give your site longevity. Over time, you can pull a decent amount of traffic to your site just because it ranks well for certain search terms. Combine that with some active marketing such as a Google AdWords campaign, email blasts, or Facebook marketing and you can generate quality traffic for your site.

Keep in mind that it takes ongoing work to maintain your optimized pages, …

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Johnny Website Fixes Ugly Websites

I enjoy this Office Depot commercial.

You have the same type of choice when it comes to websites, design, copywriting and even SEO and marketing. You can ALWAYS find someone who will charge you less to do your project. Always.

But in my experience, chasing the lowest price on a website project winds up costing you more money, more time and more headaches in the long run.

In other words, not everyone looks good with the same $6 haircut. And sometimes, it can make you look bad and feel even worse!

You want your website project to fit you. You want the design, copy, and functionality to be accurate reflections of you and your business. Sometimes it takes more time and more experience to find that fit.

And when you find it, you find it’s well worth it.

If you’re looking for help with your website or marketing project, let’s grab an iced tea and discuss it.

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Johnny Website is based in Tempe, Arizona

Hi again! Johnny Website here. I am a website producer based in sunny Tempe, Arizona. If you’re here in the scorching heat of Phoenix with me and you are in the market for a quality website, then let’s grab an iced tea (the official beverage of Johnny Website) and have a chat. We can talk about what you want to accomplish with your new website; discuss how you want it to look; and delve into how we can attract some visitors and convert them into your customers.

Honestly, I can build you a website regardless of where you are – after all, it’s the world wide web and what not – but I like to work on projects where I get to interact with you directly. That way, I get to know you on a more personal level which helps me produce you a website that reflects you and the real personality of your business.

In all my years of writing, designing and marketing websites, I find that the most fulfilling and enjoyable projects are the ones that …

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