Content is king…but content production is the evil dictator of your content marketing process.
Like a great leader, compelling content can inspire the masses to take action. That’s the upside of great content.
Like an evil, oppressive dictator, your content production process can stifle creativity and bring despair to the people of your organization.
It starts with enthusiasm and a democracy of shared ideas, but it can quickly devolve into the dark pits of departmental politics, compliance issues, draft approvals (or denials) and bad input from people who just don’t get it. Any of these can derail the process.
It sounds extreme, but it happens to businesses of all types and sizes.
So how do you overthrow the dictator?
You can only deal with oppressive content production conditions for so long before you have to revolt. Here are the general guidelines to help you overthrow your content production dictator and make your content the beloved king it deserves to be:
Set the objective: Establish it before creating any content so everyone understands the “why”. Seek inspiration: …